Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Introduction : emerging market...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social web
Consumer behaviour
18
Konsumentenverhalten
17
Marketing management
10
Marketingmanagement
10
Beziehungsmarketing
9
Internet marketing
9
Marketing
9
Online-Marketing
9
Relationship marketing
9
Brand management
7
Coronavirus
7
Emerging economies
7
Malaysia
7
Markenführung
7
Schwellenländer
7
Asien
6
COVID-19
6
Service quality
6
Dienstleistungsqualität
5
Islamic finance
5
Islamisches Finanzsystem
5
Asia
4
Brand image
4
Customer satisfaction
4
Digital government
4
E-commerce
4
Electronic Commerce
4
Islam
4
Islamic countries
4
Islamische Staaten
4
Kundenzufriedenheit
4
Markenimage
4
Occupational stress
4
Organisational intelligence
4
Social Web
4
Bank marketing
3
Bankmarketing
3
Brand
3
Digitalisierung
3
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Aufsatz im Buch
4
Book section
4
Language
All
English
4
Author
All
Mutum, Dilip S.
2
Ezlika Ghazali
1
Ghazali, Ezlika M.
1
Ho, Helen Hui Ping
1
Mutum, Dilip
1
Soo Yeong Ewe
1
Teh, Pei-Lee
1
Wai Ling Ng
1
Wang, Qing
1
more ...
less ...
Published in...
All
E-marketing ; Vol. 1
1
Emerging Technologies in Business : Innovation Strategies for Competitive Advantage
1
Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices
1
Marketing cases from emerging markets
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Case 2: Maxis : the social media quagmire and the road to redemption
Mutum, Dilip S.
;
Ezlika Ghazali
;
Wai Ling Ng
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 23-32)
.
2024
Persistent link: https://www.econbiz.de/10014528087
Saved in:
2
Deciphering older female salespeople's motivation to use social media in sales : insights from Malaysia
Ho, Helen Hui Ping
;
Soo Yeong Ewe
;
Teh, Pei-Lee
- In:
Emerging Technologies in Business : Innovation …
,
(pp. 129-149)
.
2024
Persistent link: https://www.econbiz.de/10014532284
Saved in:
3
Air Asia : using social media to reach out to new customers
Mutum, Dilip S.
;
Ghazali, Ezlika M.
- In:
Marketing cases from emerging markets
,
(pp. 143-147)
.
2014
Persistent link: https://www.econbiz.de/10010188838
Saved in:
4
Consumer generated advertising in blogs
Mutum, Dilip
;
Wang, Qing
-
2012
Persistent link: https://www.econbiz.de/10009574522
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
