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How electronic word of mouth (eWOM) shapes consumer social media shopping
Beck, Brittany; Koskie, Melanie Moore; Locander, William - In: Journal of consumer marketing 40 (2023) 7, pp. 1002-1016
Persistent link: https://www.econbiz.de/10014471169
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Authenticity under threat : when social media influencers need to go beyond self-presentation
Audrezet, Alice; Kerviler, Gwarlann de; Moulard, Julie … - In: Journal of business research : JBR 117 (2020), pp. 557-569
Persistent link: https://www.econbiz.de/10012287973
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The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett; Audrezet, Alice; Moulard, Julie Guidry; … - In: Journal of business research : JBR 170 (2024), pp. 1-20
Persistent link: https://www.econbiz.de/10014534995