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Using Facebook efficiently : assessing the impact of organizational Facebook activities on organizational reputation
Ye, Lan; Cheong, Yunjae - In: Corporate communications : an international journal 22 (2017) 4, pp. 440-454
Persistent link: https://www.econbiz.de/10011806602
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Impact of message convergence on organizational reputation : an examination of organizational crisis communication on Facebook
Ye, Lan; Ki, Eyun-Jung - In: Corporate reputation review : an international journal 21 (2018) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10011879077
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Organizational crisis communication on Facebook : a study of BP's Deepwater Horizon oil spill
Ye, Lan; Ki, Eyun-Jung - In: Corporate communications : an international journal 22 (2017) 1, pp. 80-92
Persistent link: https://www.econbiz.de/10011599993
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User-generated product reviews on the internet : the drivers and outcomes of the perceived usefulness of product reviews
Kim, Kihan; Cheong, Yunjae; Kim, Hyuksoo - In: International journal of advertising : the quarterly … 36 (2017) 2, pp. 227-245
Persistent link: https://www.econbiz.de/10011689788
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The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official Twitter accounts : a panel data analysis of 2019 Super Bowl advertisers
Noh, Yeayoung; Kim, Hyuksoo; Kim, Kihan; Cheong, Yunjae - In: International journal of advertising : the review of … 40 (2021) 6, pp. 852-869
Persistent link: https://www.econbiz.de/10012623902