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Diagnostic and prescriptive benefits of consumer participation in virtual communities of personal challenge
Lowe, Ben; Johnson, Devon - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 1817-1835
Persistent link: https://www.econbiz.de/10011773737
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The Social Media Survival Guide: Strategies, Tactics, and Tools for Succeeding in the Social Web
Lowe, Ben - In: Journal of Consumer Marketing 29 (2012) 6, pp. 457-457
Persistent link: https://www.econbiz.de/10014848990
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Is Twitter for the birds? : using Twitter to enhance student learning in a marketing course
Lowe, Ben; Laffey, Des - In: Journal of marketing education : JME 33 (2011) 2, pp. 183-192
Persistent link: https://www.econbiz.de/10009273953
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Emotional support, perceived corporate ownership and skepticism toward out-groups in virtual communities
Johnson, Devon S.; Lowe, Ben - In: Journal of interactive marketing : a quarterly … 29 (2015), pp. 1-10
Persistent link: https://www.econbiz.de/10010509560