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Social web
Consumer behaviour
43
Konsumentenverhalten
40
Social Web
21
Customer satisfaction
17
Beziehungsmarketing
16
Relationship marketing
16
Confidence
15
Vertrauen
15
Kundenzufriedenheit
14
Virtual reality
11
Virtuelle Realität
11
Online retailing
10
Online-Handel
10
Spain
10
Artificial intelligence
9
Internet marketing
9
Künstliche Intelligenz
9
Online-Marketing
9
Trust
9
Emotion
8
Internet
8
Robot
7
Roboter
7
Viral marketing
7
Virales Marketing
7
Dienstleistungsqualität
6
Service quality
6
Spanien
6
Holiday behaviour
5
Innovation adoption
5
Innovationsakzeptanz
5
Tourism industry
5
Tourismuswirtschaft
5
Urlaubsverhalten
5
Commitment
4
Führungsstil
4
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4
Instagram
4
Leadership
4
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20
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17
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3
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3
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English
21
Author
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Flavián Blanco, Carlos
21
Casaló, Luis V.
12
Guinalíu, Miguel
9
Ibáñez-Sánchez, Sergio
4
Barta, Sergio
3
Belanche, Daniel
3
Belk, Russell W.
2
Ekinci, Yuksel
2
Gurrea Sarasa, Raquel
2
Orús, Carlos
2
Ahn, Sun Joo
1
Akdim, Khaoula
1
Alalwan, Ali A.
1
Balakrishnan, Janarthanan
1
Buhalis, Dimitrios
1
Casaló, Luis
1
Dutot, Vincent
1
Dwivedi, Yogesh K.
1
Felix, Reto
1
Filieri, Raffaele
1
Guinaliu, Miguel
1
Gustafsson, Anders
1
Hinsch, Christian
1
Hollensen, Svend
1
Hughes, David Laurie
1
Ibanez-Sanchez, Sergio
1
Jain, Varsha
1
Kim, Jooyoung
1
Krishen, Anjala S.
1
Lartey, Jared O.
1
Orus Sanclemente, C.
1
Pandey, Neeraj
1
Pérez-Rueda, Alfredo
1
Raman, Ramakrishnan
1
Rauschnabel, Philipp A.
1
Ribeiro-Navarrete, Samuel
1
Sharma, Amalesh
1
Sigala, Marianna
1
Veloutsou, Cleopatra
1
Wang, Yichuan
1
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Journal of business research : JBR
6
Psychology & marketing
3
Journal of marketing communications
2
Advances in electronic marketing
1
Connectivity and knowledge management in virtual organizations : networking and developing interactive communications
1
Contemporary research in e-branding
1
International journal of electronic commerce : IJEC
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of hospitality management
1
Journal of retailing and consumer services
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
21
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1
Virtual community : a model of successful marketing on the Internet
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
Advances in electronic marketing
,
(pp. 270-286)
.
2005
Persistent link: https://www.econbiz.de/10003168552
Saved in:
2
Promoting consumer's participation in virtual brand communities : a new paradigm in branding strategy
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
Journal of marketing communications
14
(
2008
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10003737754
Saved in:
3
The role of trust, satisfaction and communication in the development of participation in virtual communities
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
Connectivity and knowledge management in virtual …
,
(pp. 23-37)
.
2009
Persistent link: https://www.econbiz.de/10003778485
Saved in:
4
New members' integration : key factor of success in online travel communities
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
Journal of business research : JBR
66
(
2013
)
6
,
pp. 706-710
Persistent link: https://www.econbiz.de/10009739967
Saved in:
5
Determinants of the intention to participate in firm-hosted online travel communities and effects on consumer behavioral intentions
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
Tourism management : research, policies, practice
31
(
2010
)
6
,
pp. 898-911
Persistent link: https://www.econbiz.de/10008650036
Saved in:
6
Do online hotel rating schemes influence booking behaviors?
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
International journal of hospitality management
49
(
2015
),
pp. 28-36
Persistent link: https://www.econbiz.de/10011377610
Saved in:
7
Avoiding the dark side of positive online consumer reviews : enhancing reviews' usefulness for high risk-averse travelers
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1829-1835
Persistent link: https://www.econbiz.de/10011384129
Saved in:
8
Antecedents and consequences of consumer participation in on-line communities : the case of the travel sector
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
International journal of electronic commerce : IJEC
15
(
2010/11
)
2
,
pp. 137-167
Persistent link: https://www.econbiz.de/10008858228
Saved in:
9
Online social networks in the travel sector
Belanche, Daniel
;
Casaló, Luis V.
;
Flavián Blanco, Carlos
- In:
International journal of electronic marketing and …
3
(
2010
)
4
,
pp. 321-340
Persistent link: https://www.econbiz.de/10009234913
Saved in:
10
The role of blogs on a successful political branding strategy
Casaló, Luis
;
Guinaliu, Miguel
;
Flavián Blanco, Carlos
- In:
Contemporary research in e-branding
,
(pp. 16-30)
.
2009
Persistent link: https://www.econbiz.de/10003778158
Saved in:
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