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~subject:"Social web"
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Social web
Relationship marketing
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Privatkundengeschäft
7
Social Web
7
Internet
6
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Consumer behaviour
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SME
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Betriebliche Wertschöpfung
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Customer integration
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E-commerce
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Electronic Commerce
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Value creation
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Dienstleistungsqualität
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Employee attitudes
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Financial services
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Großbritannien
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Durkin, Mark
7
McGowan, Pauric
2
Murray, Lisa
2
Clark, Victoria
1
Filbey, Leanna
1
McCartan, Aodheen
1
McCartan-Quinn, Danielle
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McKeown, Niall
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Mulholland, Gwyneth
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Journal of financial services marketing : JFSM
1
Journal of small business and enterprise development
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Marketing theory
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The international journal of bank marketing : IJBM
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The international journal of entrepreneurship and innovation
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The marketing review
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ECONIS (ZBW)
7
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1
Tweet me cruel : perspectives on battling digital marketing myopia
Durkin, Mark
- In:
The marketing review
13
(
2013
)
1
,
pp. 51-63
Persistent link: https://www.econbiz.de/10010247026
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2
Marketing to the mature learner : exploring the role of web communications
Durkin, Mark
;
Filbey, Leanna
;
McCartan-Quinn, Danielle
- In:
The service industries journal
34
(
2014
)
1
,
pp. 56-70
Persistent link: https://www.econbiz.de/10010257804
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3
Perspectives on the potential for social media to improve communication in small business-bank relationships
Durkin, Mark
;
McGowan, Pauric
;
Murray, Lisa
- In:
The international journal of entrepreneurship and innovation
15
(
2014
)
4
,
pp. 251-264
Persistent link: https://www.econbiz.de/10010469237
Saved in:
4
On the potential for Twitter to add value in retail bank relationships
Murray, Lisa
;
Durkin, Mark
;
Worthington, Steve
;
Clark, …
- In:
Journal of financial services marketing : JFSM
19
(
2014
)
4
,
pp. 277-290
Persistent link: https://www.econbiz.de/10010497731
Saved in:
5
A socio-technical perspective on social media adoption : a case from retail banking
Durkin, Mark
;
Mulholland, Gwyneth
;
McCartan, Aodheen
- In:
The international journal of bank marketing : IJBM
33
(
2015
)
7
,
pp. 944-962
Persistent link: https://www.econbiz.de/10011490873
Saved in:
6
Exploring social media adoption in small to medium-sized enterprises in Ireland
Durkin, Mark
;
McGowan, Pauric
;
McKeown, Niall
- In:
Journal of small business and enterprise development
20
(
2013
)
4
,
pp. 716-734
Persistent link: https://www.econbiz.de/10010230791
Saved in:
7
Expanding understanding of brand value co-creation on social media from an S-D logic perspective : introducing structuration theory
Simmons, Geoffrey
;
Durkin, Mark
- In:
Marketing theory
23
(
2023
)
4
,
pp. 607-629
Persistent link: https://www.econbiz.de/10014631364
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