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Buzzing with disclosure of social shopping rewards

Coker, Kesha K.; Smith, Denise S.; Altobello, Suzanne A. - In: Journal of research in interactive marketing : … 9 (2015) 3, pp. 170-189

Persistent link: https://www.econbiz.de/10011418525

Product placements in social settings : the impact of coviewing on the recall of placed brands

Coker, Kesha K.; Altobello, Suzanne A. - In: Journal of business research : JBR 87 (2018), pp. 128-136

Persistent link: https://www.econbiz.de/10011866560

The role of disclosure of social shopping rewards in social buzz

Coker, Kesha K.; Altobello, Suzanne A. - In: Journal of research in interactive marketing : … 10 (2016) 4, pp. 321-337

Persistent link: https://www.econbiz.de/10011639164

Mitigating healthcare supply chain challenges under disaster conditions : a holistic AI-based analysis of social media data

Kumar, Vishwa V.; Sahoo, Avimanyu; Balasubramanian, … - In: International journal of production research 63 (2025) 2, pp. 779-797

Persistent link: https://www.econbiz.de/10015197666

Twitter presence and experience improve corporate social responsibility outcomes

Balasubramanian, Siva Kumar; Fang, Yiwei; Yang, Zihao - In: Journal of business ethics : JBE 173 (2021) 4, pp. 737-757

We investigate the role of social-media-triggered public pressure on corporate social responsibility (CSR) that includes expectations of transparency and accountability on the firm’s part, and participative/evaluative inputs on the public’s part. Using the date when S&P 500 firms established...

Persistent link: https://www.econbiz.de/10012655379