Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A comparison of brand equity s...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social web
Consumer behaviour
16
Konsumentenverhalten
16
Brand management
11
Markenführung
11
Brand image
10
Brand
9
Markenartikel
9
Markenimage
9
Beziehungsmarketing
7
Relationship marketing
7
Internet marketing
6
Online-Marketing
6
Mobile Anwendung
4
Mobile application
4
Customer satisfaction
3
Kundenzufriedenheit
3
Social Web
3
Advertising
2
Advertising effects
2
Brand awareness
2
Customer journey
2
Dienstleistungsmarketing
2
E-commerce
2
Electronic Commerce
2
Emotion
2
Episodic memory
2
Familiarity
2
Luxury goods
2
Luxusgüter
2
Marketing management
2
Marketingmanagement
2
Measurement
2
Memory
2
Mental availability
2
Messung
2
Mobile applications
2
Mobile apps
2
Processing fluency
2
Recognition
2
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Stocchi, Lara
3
Pourazad, Naser
2
Hartnett, Nicole
1
Micevski, Milena
1
Michaelidou, Nina
1
Michelon, Aaron
1
Narsey, Shreya
1
Tanusondjaja, Arry
1
more ...
less ...
Published in...
All
International journal of market research
1
Journal of advertising research
1
Journal of marketing management : MM
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Reaching voters on social media : planning political advertising on Snapchat
Tanusondjaja, Arry
;
Michelon, Aaron
;
Hartnett, Nicole
; …
- In:
International journal of market research
65
(
2023
)
5
,
pp. 566-580
Persistent link: https://www.econbiz.de/10014368514
Saved in:
2
The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara
;
Michaelidou, Nina
;
Pourazad, Naser
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
Saved in:
3
A comparison of social media influencers' KPI patterns across platforms : exploring differences in followers and engagement on Facebook, Instagram, YouTube, TikTok, and Twitter
Pourazad, Naser
;
Stocchi, Lara
;
Narsey, Shreya
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 139-159
Persistent link: https://www.econbiz.de/10014317765
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
