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Social web
Consumer behaviour
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Campbell, Colin L.
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Plangger, Kirk
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ECONIS (ZBW)
15
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1
Charting value creation strategies B2B salespeople use throughout the sales process : learning from social media influencers
Cheng, Zixuan Mia
;
Plangger, Kirk
;
Cai, Feng
;
Campbell, …
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 718-744
Persistent link: https://www.econbiz.de/10014226003
Saved in:
2
Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf
;
Plangger, Kirk
;
Sands, Sean
;
Campbell, Colin L.
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
Saved in:
3
Diversity in the digital age : how consumers respond to diverse virtual influencers
Ferraro, Carla
;
Sands, Sean
;
Zubcevic-Basic, Nives
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
8
,
pp. 1342-1365
Persistent link: https://www.econbiz.de/10015194157
Saved in:
4
Strategies for creating value through individual and collective customer experiences
Heinonen, Kristina
;
Campbell, Colin L.
;
Ferguson, Sarah Lord
- In:
Business horizons
62
(
2019
)
1
,
pp. 95-104
Persistent link: https://www.econbiz.de/10011995670
Saved in:
5
More than meets the eye : the functional components underlying influencer marketing
Campbell, Colin L.
;
Farrell, Justine Rapp
- In:
Business horizons
63
(
2020
)
4
,
pp. 469-479
Persistent link: https://www.econbiz.de/10012287569
Saved in:
6
Seeing light in the dark : investigating the dark side of social media and user response strategies
Sands, Sean
;
Campbell, Colin L.
;
Ferraro, Carla
; …
- In:
European management journal
38
(
2020
)
1
,
pp. 45-53
Persistent link: https://www.econbiz.de/10012211548
Saved in:
7
Addictive de-vices : a public policy analysis of sources and solutions to digital addiction
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Campbell, Colin L.
- In:
Journal of public policy & marketing
38
(
2019
)
4
,
pp. 451-468
Persistent link: https://www.econbiz.de/10012534260
Saved in:
8
Tricks of the trade : understanding and utilizing influencer tactics to improve retailer performance
Rosengren, Sara
;
Campbell, Colin L.
;
Farrell, Justine Rapp
- In:
Journal of retailing and consumer services
79
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10015100913
Saved in:
9
Unreal influence : leveraging AI in influencer marketing
Sands, Sean
;
Campbell, Colin L.
;
Plangger, Kirk
; …
- In:
European journal of marketing
56
(
2022
)
6
,
pp. 1721-1747
Persistent link: https://www.econbiz.de/10013351248
Saved in:
10
What drives consumers to engage with influencers? : segmenting consumer response to influencers : insights for managing social-media relationships
Farrell, Justine Rapp
;
Campbell, Colin L.
;
Sands, Sean
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10013186361
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