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How do vape advertising campaigns affect consumers' vaping tendency? : a meta-analytic investigation
Yang, Zhiyong; Velasco, Franklin; Tanner, Emily C.; … - In: Journal of public policy & marketing 43 (2024) 1, pp. 53-75
Persistent link: https://www.econbiz.de/10014635373
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The impact of business-to-business salespeople's social media use on value co-creation and cross/up-selling : the role of social capital
Itani, Omar S.; Badrinarayanan, Vishag; Rangarajan, Deva - In: European journal of marketing 57 (2023) 3, pp. 683-717
Persistent link: https://www.econbiz.de/10014225997
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Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.; Loureiro, Sandra Maria Correia; … - In: International journal of retail and distribution management 51 (2023) 2, pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
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A desire for success : exploring the roles of personal and job resources in determining the outcomes of salesperson social media use
Kalra, Ashish; Chaker, Nawar N.; Singh, Rakesh Kumar; … - In: Industrial marketing management : the international … 113 (2023), pp. 202-214
Persistent link: https://www.econbiz.de/10014433586
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B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia; Mrad, Mona; Itani, Omar S.; Luo, Jun; … - In: Industrial marketing management : the international … 104 (2022), pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
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Examining the role of sales-based CRM technology and social media use on post-sale service behaviors in India
Agnihotri, Raj; Trainor, Kevin J.; Itani, Omar S.; … - In: Journal of business research : JBR 81 (2017), pp. 144-154
Persistent link: https://www.econbiz.de/10011771648
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Social media use in B2b sales and its impact on competitive intelligence collection and adaptive selling : examining the role of learning orientation as an enabler
Itani, Omar S.; Agnihotri, Raj; Dingus, Rebecca - In: Industrial marketing management : the international … 66 (2017), pp. 64-79
Persistent link: https://www.econbiz.de/10011775972
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Social media and customer relationship management technologies : influencing buyer-seller information exchanges
Itani, Omar S.; Krush, Michael T.; Agnihotri, Raj; … - In: Industrial marketing management : the international … 90 (2020), pp. 264-275
Persistent link: https://www.econbiz.de/10012322062
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Can salespeople use social media to enhance brand awareness and sales performance? : the role of manager empowerment and creativity
Kalra, Ashish; Itani, Omar S.; Rostami, Amin - In: The journal of business & industrial marketing 38 (2023) 8, pp. 1738-1753
Persistent link: https://www.econbiz.de/10014314206
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"Because you are a part of me" : assessing the effects of salesperson social media use on job outcomes and the moderating roles of moral identity and gender
Itani, Omar S.; Kalra, Ashish; Chaker, Nawar N.; Rakesh … - In: Industrial marketing management : the international … 98 (2021), pp. 283-298
Persistent link: https://www.econbiz.de/10013206371