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The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.; Ifie, Kemefasu; Sykora, Martin; … - In: Journal of business research : JBR 140 (2022), pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
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Peace brand activism : global brand responses to the war in Ukraine
Tsougkou, Eleni; Sykora, Martin; Elayan, Suzanne; Ifie, … - In: Journal of public policy & marketing 44 (2025) 1, pp. 100-121
Persistent link: https://www.econbiz.de/10015147839
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Meta-analysis of social media influencer impact : key antecedents and theoretical foundations
Han, Jiseon; Balabanis, George - In: Psychology & marketing 41 (2024) 2, pp. 394-426
Persistent link: https://www.econbiz.de/10014467579