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Innovation management, lead-users, and social media : introduction of a conceptual framework for integrating social media tools in lead-user management
Ernst, Markus; Brem, Alexander; Voigt, Kai-Ingo - In: Social media in strategic management, (pp. 169-195). 2013
Persistent link: https://www.econbiz.de/10010226689
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The search for innovative partners in co-creation : identifying lead users in social media through netnography and crowdsourcing
Brem, Alexander; Bilgram, Volker - In: Journal of engineering and technology management : JET-M 37 (2015), pp. 40-51
Persistent link: https://www.econbiz.de/10011428742
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Revolution of innovation management
Brem, Alexander (ed.); Viardot, Eric (ed.) - 2017
Persistent link: https://www.econbiz.de/10011521721
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Lead user projects in practice : results from an analysis of an open innovation accelerator
Gutstein, Adele; Brem, Alexander - In: International journal of innovation and technology … 15 (2018) 2, pp. 1850015-1-17
Persistent link: https://www.econbiz.de/10011861199
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Involving lead users in innovation : a structured summary of research on the lead user method
Brem, Alexander; Bilgram, Volker; Gutstein, Adele - In: International journal of innovation and technology … 15 (2018) 3, pp. 1850022-1-27
Persistent link: https://www.econbiz.de/10011861241
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Social media for identifying lead users? : insights into lead users' social media habits
Ernst, Markus; Brem, Alexander - In: International journal of innovation and technology … 14 (2017) 4, pp. 1750022-1-21
Persistent link: https://www.econbiz.de/10011746294
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How crowdfunding platforms change the nature of user innovation : from problem solving to entrepreneurship
Brem, Alexander; Bilgram, Volker; Marchuk, Anna - In: Technological forecasting & social change : an … 144 (2019), pp. 348-360
Persistent link: https://www.econbiz.de/10012133938
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When is brand content shared on Facebook? : a field study on online Word-of-Mouth
Haikel-Elsabeh, Marie; Zhao, Zhenzhen; Ivens, Björn Sven; … - In: International journal of market research 61 (2019) 3, pp. 287-301
Persistent link: https://www.econbiz.de/10012172208
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Increasing crowdfunding success through social media : the importance of reach and utilisation in reward-based crowdfunding
Clauß, Thomas; Niemand, Thomas; Kraus, Sascha; … - In: International journal of innovation management 24 (2020) 3, pp. 2050026-1-2050026-30
Persistent link: https://www.econbiz.de/10012252084
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Idea selection and adoption by users : a process model in an online innovation community
Wang, Nan; Tiberius, Victor; Chen, Xiangxiang; Brem, … - In: Technology analysis & strategic management 33 (2021) 9, pp. 1036-1051
Persistent link: https://www.econbiz.de/10012609337