Purpose The purpose of this research paper is to place an emphasis on the philosophy of “employees first, customers second, and shareholders third”. Design/methodology/approach It outlines the advantages of this philosophy and illustrates with examples of global companies including Google,...

Purpose – The purpose of this paper is to explore a new leadership style – “soft leadership” – which is needed in a interconnected, global, and technocratic world. Design/methodology/approach – This paper is a combination of research into a new leadership style with a question and...

Purpose The purpose of this paper is to debunk myths about soft leadership. Design/methodology/approach The paper distinguishes soft leadership from other leadership styles. Findings It calls for companies exploring this new leadership perspective to achieve organizational excellence and...

Purpose The purpose of this research paper is to explore soft leadership to achieve organizational excellence and effectiveness. Design/methodology/approach The paper elaborates with 11 Cs that constitute soft leadership – character, charisma, conscience, conviction, courage, communication,...