Much has been made of the importance of the Indian market as the future of the software industry. However, according to mainstream internationalisation theory the market in India may be seen as a less preferential market to other higher growth and low cost markets such as China and Russia. India...

Purpose – The purpose of this paper is to offer a point of view on the challenges China faces competing in a twenty‐first century software industry. Design/methodology/approach – The approach taken was desk research and conversations with other academics and industry experts. Findings –...