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Exploring marketing and relationships in software SMEs : a mixed methods apporach
Parry, Sara; Kupiec-Teahan, Beata; Rowley, Jennifer - In: Management research review 35 (2012) 1, pp. 52-68
Persistent link: https://www.econbiz.de/10009501104
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Marketing for survival : a comparative case study of SME software firms
Parry, Sara; Jones, Rosalind; Rowley, Jennifer; … - In: Journal of small business and enterprise development 19 (2012) 4, pp. 712-728
Persistent link: https://www.econbiz.de/10009680508
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Customer-perceived value in business-to-business relationships : a study of software customers
Parry, Sara; Rowley, Jennifer; Jones, Rosalind; … - In: Journal of marketing management : MM 28 (2012) 7/8, pp. 887-911
Persistent link: https://www.econbiz.de/10009577001