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The influence of socialisation agents on the fan loyalty of Korean teens
Yoh, Taeho; Pai, Hao-ting; Pedersen, Paul M. - In: International journal of sport management and marketing … 6 (2009) 4, pp. 404-416
Persistent link: https://www.econbiz.de/10003921436
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Examining the use of professional sport teams as a brand extension strategy in Korean professional baseball
Walsh, Patrick; Hwang, Hansol; Lim, Choong Hoon; … - In: Sport marketing quarterly : preferred journal of the … 24 (2015) 4, pp. 214-224
Persistent link: https://www.econbiz.de/10011415225
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The marketing of an international match in Asia : the effects of sport commentary and nationalistic sentiments on framing, priming, and consumer behavior
Lee, Minkyo; Lim, Choong Hoon; Yeo, In-Sung; Pedersen, … - In: Sport marketing quarterly : preferred journal of the … 24 (2015) 4, pp. 235-245
Persistent link: https://www.econbiz.de/10011415240