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The role of fashion brand authenticity in product management : a holistic marketing apporach
Choi, Hyeonyoung; Ko, Eunju; Kim, Eun Young; Mattila, Pekka - In: The journal of product innovation management : an … 32 (2015) 2, pp. 233-242
Persistent link: https://www.econbiz.de/10010511270
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Cultural heritage fashion branding in Asia
Ko, Eunju; Lee, Seulgi - In: Tourism sensemaking : strategies to give meaning to …, (pp. 89-109). 2011
Persistent link: https://www.econbiz.de/10009380891
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Green marketing' functions in building corporate image in the retail setting
Ko, Eunju; Hwang, Yoo Kyung; Kim, Eun Young - In: Journal of business research : JBR 66 (2013) 10, pp. 1709-1715
Persistent link: https://www.econbiz.de/10009772387
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Increasing customer equity of luxury fashion brands through nurturing consumer attitude
Kim, Kyung Hoon; Ko, Eunju; Xu, Bing; Han, Yoosun - In: Journal of business research : JBR 65 (2012) 10, pp. 1495-1499
Persistent link: https://www.econbiz.de/10009620127
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Moderating effects of nationality and product category on the relationship between innovation and customer equity in Korea and China
Zhang, Hao; Ko, Eunju; Lee, Euntaik - In: The journal of product innovation management : an … 30 (2013) 1, pp. 110-122
Persistent link: https://www.econbiz.de/10009703573
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A model of adoption of digital multimedia broadcasting (DMB) service : comparisons in Korea, Japan, and Germany
Kim, Kyung Hoon; Ko, Eunju; Takahashi, Ikuo; … - In: Psychology & marketing 25 (2008) 8, pp. 806-820
Persistent link: https://www.econbiz.de/10003757445
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Comparison of benefits of radio frequency identification : implications for business strategic performance in the US and Korean retailers
Kim, Eun Young; Ko, Eunju; Kim, HaeJung; Koh, Chang E. - In: Industrial marketing management : the international … 37 (2008) 7, pp. 797-806
Persistent link: https://www.econbiz.de/10003781845
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Does having a market orientation lead to higher levels of relationship commitment and business performance? : evidence from the Korean robotics industry
Taylor, Charles Raymond; Kim, Kyung Hoon; Ko, Eunju; … - In: Industrial marketing management : the international … 37 (2008) 7, pp. 825-832
Persistent link: https://www.econbiz.de/10003781855
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Organizational characteristics and the CRM adoption process
Ko, Eunju; Kim, Sook Hyun; Kim, Myungsoo; Woo, Ji Young - In: Journal of business research : JBR 61 (2008) 1, pp. 65-74
Persistent link: https://www.econbiz.de/10003597167