Narrow search
Showing 1 - 7 of 7
Cover Image
Green marketing' functions in building corporate image in the retail setting
Ko, Eunju; Hwang, Yoo Kyung; Kim, Eun Young - In: Journal of business research : JBR 66 (2013) 10, pp. 1709-1715
Persistent link: https://www.econbiz.de/10009772387
Cover Image
The role of perceived consumer effectiveness and motivational attitude on socially responsible purchasing behavior in South Korea
Wesley, Scarlett C.; Lee, Min-young; Kim, Eun Young - In: Journal of global marketing 25 (2012) 1, pp. 29-44
Persistent link: https://www.econbiz.de/10009617930
Cover Image
Marketing mix elements influencing brand attitude strength : Global vs. domestic SPA brands
Kim, Eun Young; Park, Kyungae - In: Journal of global scholars of marketing science : … 23 (2013) 3, pp. 263-281
Persistent link: https://www.econbiz.de/10010408106
Cover Image
The role of fashion brand authenticity in product management : a holistic marketing apporach
Choi, Hyeonyoung; Ko, Eunju; Kim, Eun Young; Mattila, Pekka - In: The journal of product innovation management : an … 32 (2015) 2, pp. 233-242
Persistent link: https://www.econbiz.de/10010511270
Cover Image
Application of the AIM/Korea model to the transport sector in Seoul, Korea
Jung, Taeyong; Lee, Dong Kun; Yoon, So Won; Kim, Eun Young - In: Environmental economics and policy studies 7 (2006) 3, pp. 251-270
Persistent link: https://www.econbiz.de/10003359861
Cover Image
Comparison of benefits of radio frequency identification : implications for business strategic performance in the US and Korean retailers
Kim, Eun Young; Ko, Eunju; Kim, HaeJung; Koh, Chang E. - In: Industrial marketing management : the international … 37 (2008) 7, pp. 797-806
Persistent link: https://www.econbiz.de/10003781845
Cover Image
Modeling consumer adoption of mobile shopping for fashion products in Korea
Ko, Eunju; Kim, Eun Young; Lee, Eun Kyung - In: Psychology & marketing 26 (2009) 7, pp. 669-687
Persistent link: https://www.econbiz.de/10003874132