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Green marketing' functions in building corporate image in the retail setting
Ko, Eunju; Hwang, Yoo Kyung; Kim, Eun Young - In: Journal of business research : JBR 66 (2013) 10, pp. 1709-1715
Persistent link: https://www.econbiz.de/10009772387
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Modeling consumer adoption of mobile shopping for fashion products in Korea
Ko, Eunju; Kim, Eun Young; Lee, Eun Kyung - In: Psychology & marketing 26 (2009) 7, pp. 669-687
Persistent link: https://www.econbiz.de/10003874132
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Comparison of benefits of radio frequency identification : implications for business strategic performance in the US and Korean retailers
Kim, Eun Young; Ko, Eunju; Kim, HaeJung; Koh, Chang E. - In: Industrial marketing management : the international … 37 (2008) 7, pp. 797-806
Persistent link: https://www.econbiz.de/10003781845
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The role of fashion brand authenticity in product management : a holistic marketing apporach
Choi, Hyeonyoung; Ko, Eunju; Kim, Eun Young; Mattila, Pekka - In: The journal of product innovation management : an … 32 (2015) 2, pp. 233-242
Persistent link: https://www.econbiz.de/10010511270
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Application of the AIM/Korea model to the transport sector in Seoul, Korea
Jung, Taeyong; Lee, Dong Kun; Yoon, So Won; Kim, Eun Young - In: Environmental economics and policy studies 7 (2006) 3, pp. 251-270
Persistent link: https://www.econbiz.de/10003359861
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The role of perceived consumer effectiveness and motivational attitude on socially responsible purchasing behavior in South Korea
Wesley, Scarlett C.; Lee, Min-young; Kim, Eun Young - In: Journal of global marketing 25 (2012) 1, pp. 29-44
Persistent link: https://www.econbiz.de/10009617930
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Marketing mix elements influencing brand attitude strength : Global vs. domestic SPA brands
Kim, Eun Young; Park, Kyungae - In: Journal of global scholars of marketing science : … 23 (2013) 3, pp. 263-281
Persistent link: https://www.econbiz.de/10010408106
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A model of adoption of digital multimedia broadcasting (DMB) service : comparisons in Korea, Japan, and Germany
Kim, Kyung Hoon; Ko, Eunju; Takahashi, Ikuo; … - In: Psychology & marketing 25 (2008) 8, pp. 806-820
Persistent link: https://www.econbiz.de/10003757445
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Organizational characteristics and the CRM adoption process
Ko, Eunju; Kim, Sook Hyun; Kim, Myungsoo; Woo, Ji Young - In: Journal of business research : JBR 61 (2008) 1, pp. 65-74
Persistent link: https://www.econbiz.de/10003597167