Motivated by the rise of social media platforms that achieve a fusion of content and community, we consider the role of word-of-mouth communications (WOM) structured through a network. Using a dataset from YouTube, we examine how cascades of WOM interactions enhance the popularity of videos. We...

This paper presents new evidence on the role of embeddedness in predicting contract duration in the context of Information Technology (IT) Outsourcing. Contract duration is a strategic decision that aligns interests of clients and vendors, providing the benefits of business continuity to clients...