Online social networks are increasingly being used to conduct commercial activities, and many online social networking platforms allow users to sell products to their online connections. Although extensive research has been conducted on the interactions among buyers within a social network,...

It is well established in the literature that customer retention is at least as important as customer acquisition, especially in the freemium-based virtual economy, in which individuals are connected by multi-relational social networks, such as the “friendships” and “guilds” (virtual...

Smart contract brings more versatile functions in blockchain technology. However, its adoption rate is not as high as expected. Currently, there is not thorough study addressing the issue. To fill such gap, we propose to use social influence to explain smart contract adoption in blockchain user...