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Sozialpsychologie
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Oliver, Richard L.
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Swan, John E.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Theoretical developments in marketing
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ECONIS (ZBW)
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Theoretical bases of consumer satisfaction research: review, critique, and future direction
Oliver, Richard L.
- In:
Theoretical developments in marketing
,
(pp. 206-210)
.
1980
Persistent link: https://www.econbiz.de/10003643953
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Equity and disconfirmation perceptions as influences on merchant and product satisfaction
Oliver, Richard L.
- In:
Journal of consumer research : JCR ; an …
16
(
1989
)
3
,
pp. 372-383
Persistent link: https://www.econbiz.de/10001098561
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