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Processes and phenomena of social change
Zaltman, Gerald (ed.) - 1973
Persistent link: https://www.econbiz.de/10000556921
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Strategies for planned change
Zaltman, Gerald; Luce, R. Duncan - 1977
Persistent link: https://www.econbiz.de/10000055225
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Perspectives on social change
Zaltman, Gerald; Schwartz, Richard D. - In: American behavioral scientist : ABS 14 (1971) 5, pp. 629-782
Persistent link: https://www.econbiz.de/10003028431
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Social marketing : an approach to planned social change
Kotler, Philip; Zaltman, Gerald - In: Journal of marketing 35 (1971) 3, pp. 3-12
Persistent link: https://www.econbiz.de/10002240479
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Perspectives on social change
Zaltman, Gerald (contributor);  … - In: American behavioral scientist : ABS 14 (1971) 5, pp. 629-782
Persistent link: https://www.econbiz.de/10003202319