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Identifying the degree of online standardisation : a cross-national analysis of American brands' websites in Europe

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Global youth and mobile games: applying the extended technology acceptance model in the USA, Japan, Spain, and the Czech Republic

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Physicians’ adoption of mobile health monitoring systems in Spain : competing models and impact of prior experience

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Global Youth and Mobile Games: Applying the Extended Technology Acceptance Model in the U.S.A., Japan, Spain, and the Czech Republic

Okazaki, Shintaro; Skapa, Radoslav; Grande, Ildefonso - In: Cross-cultural buyer behavior, (pp. 253-270). 2007

The global mobile game industry expects spectacular growth in the coming years. Ubiquitous entertainment has been drawing much attention from the “global youth” segment, which seeks innovative, efficient, and enjoyable pastimes. However, little is known about the adoption behavior of mobile...

Persistent link: https://www.econbiz.de/10015384331