Purpose: This study addresses the role of habit strength in explaining loyalty behaviour. Design/methodology/approach: The study uses 2063 consumers’ data from a survey in Denmark and Spain, and multigroup structural equation modelling to analyse the data. The paper describes an approach...

Purpose – The purpose of this paper is to investigate motives and barriers for eating fish among light users and heavy users, to discuss consumer evaluation of fish quality, and to explore the existence of cross-cultural fish consumer segments. Design/methodology/approach – Qualitative data...

Purpose - To investigate the impact of consumers' health beliefs, involvement, and risk perception on fish consumption in five European countries.Design/methodology/approach - Cross-sectional data were collected through the SEAFOODplus pan-European consumer survey (n=4,786) with samples...