Purpose – Over recent years, the new public management system has made significant inroads in Spain, and brought about considerable change. This study seeks to analyse the application of market orientation theories in the context of the Spanish public university. More specifically, the paper...

Purpose – This chapter tests the effectiveness of different institutions to fundraise for environmental projects at tourism destinations. Methodology – We conduct a series of experiments with tourists visiting the Island of Majorca, Spain, and test the fundraising capacity of a voluntary...