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Spain
Beziehungsmarketing
43
Relationship marketing
43
Consumer behaviour
36
Konsumentenverhalten
36
Customer satisfaction
31
Kundenzufriedenheit
30
Einzelhandel
28
Retail trade
28
Spanien
23
Dienstleistungsqualität
20
Service quality
20
Brand image
18
Lieferantenmanagement
18
Markenimage
18
Supplier relationship management
18
Hotel industry
17
Hotellerie
17
Information technology
15
Informationstechnik
15
Innovation
15
Brand management
13
Customer value
13
Kundenwert
13
Markenführung
13
Satisfaction
12
Brand equity
9
Nachhaltige Entwicklung
9
Sustainable development
9
Betriebliche Wertschöpfung
8
Retailing
8
Sustainability
8
Value creation
8
Confidence
7
Loyalty
7
Marketing management
7
Marketingmanagement
7
Motivation
7
Vertrauen
7
Viral marketing
7
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7
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7
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1
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1
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English
23
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Gil Saura, Irene
23
Berenguer Contrí, Gloria
6
Ruiz-Molina, María-Eugenia
6
Servera-Francés, David
3
Fuentes-Blasco, Maria
2
Moliner-Velázquez, Beatriz
2
Ruiz-Molina, Maria-Eugenia
2
Belda-Miquel, Sergio
1
Cervera, Amparo
1
Corraliza-Zapata, Amparo
1
Frasquet Deltoro, Marta
1
Fuentes Blasco, Maria
1
Fuentes Blasco, María
1
Gallarza, Martina
1
Gallarza, Martina G.
1
Gallarza-Granizo, Martina G.
1
Michel, Geraldine
1
Moliner Velásquez, Beatriz
1
Moliner Velázquez, Beatriz
1
Mollá Descals, Alejandro
1
Moreno, Francisco Arteaga
1
Peña-García, Nathalie
1
Riuz-Molina, Maria Eugenia
1
Rodríguez-Orejuela, Augusto
1
Ruiz Martìnez, Alfonso
1
Ruiz Molina, Maria Eugenia
1
Ruiz Molina, María Eugenia
1
Ruiz, María Eugenia
1
Ruiz-Molina, Eugenia
1
Ruiz-Molina, María Eugenia
1
Servera Francés, David
1
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European retail research
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
The international review of retail, distribution and consumer research
2
Advanced technologies management for retailing : frameworks and cases
1
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
Cases on innovations in educational marketing : transnational and technological strategies
1
Customer relations
1
Entrepreneurship in the fourth sector : entrepreneurial ecosystems and sustainable business models
1
Handbook of research on retailer-consumer relationship development
1
International journal of hospitality management
1
International journal of management & enterprise development : IJMED
1
Journal of business-to-business marketing
1
Journal of electronic commerce research : JECR
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Service business
1
Strategic marketing in tourism services
1
The journal of services marketing
1
Tourism review : the official journal of the AIEST
1
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ECONIS (ZBW)
23
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1
Information technology and logistics quality : a basis for companies' segmentation
Servera-Francés, David
;
Gil Saura, Irene
; …
- In:
International journal of management & enterprise …
8
(
2010
)
4
,
pp. 398-416
Persistent link: https://www.econbiz.de/10003996610
Saved in:
2
Antecedents and consequences of logistics value : and empirical investigation in the Spanish market
Gil Saura, Irene
;
Servera-Francés, David
; …
- In:
Industrial marketing management : the international …
39
(
2010
)
3
,
pp. 493-506
Persistent link: https://www.econbiz.de/10003976583
Saved in:
3
Customer relations and loyalty-based segmentation : a b2b approach in the tourism industry
Gil Saura, Irene
;
Ruiz-Molina, María-Eugenia
; …
- In:
Customer relations
,
(pp. 115-128)
.
2011
Persistent link: https://www.econbiz.de/10008988069
Saved in:
4
Does technology make a difference? : evidence from Spanish hotels
Ruiz-Molina, Maria-Eugenia
;
Gil Saura, Irene
; …
- In:
Service business
5
(
2011
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10009535283
Saved in:
5
Cocreating value with hotel guests in the "new normal" : the case of Spain
Berenguer Contrí, Gloria
;
Gil Saura, Irene
;
Gallarza, …
-
2024
Persistent link: https://www.econbiz.de/10015159121
Saved in:
6
Heterogeneity analysis in the university context : a proposal based on service quality perceptions
Fuentes Blasco, Maria
;
Gil Saura, Irene
;
Moliner …
- In:
Cases on innovations in educational marketing : …
,
(pp. 25-45)
.
2011
Persistent link: https://www.econbiz.de/10009406232
Saved in:
7
Information and communication technologies in marketing channels : product considerations
Gil Saura, Irene
;
Frasquet Deltoro, Marta
;
Riuz-Molina, …
- In:
Advanced technologies management for retailing : …
,
(pp. 87-104)
.
2011
Persistent link: https://www.econbiz.de/10009375403
Saved in:
8
The quality-value-satisfaction-loyalty chain : relationships and impacts
Gallarza, Martina G.
;
Gil Saura, Irene
;
Moreno, …
- In:
Tourism review : the official journal of the AIEST
68
(
2013
)
1
,
pp. 3-20
Persistent link: https://www.econbiz.de/10009738872
Saved in:
9
Retail brand equity : a model based on its dimensions and effects
Gil Saura, Irene
;
Ruiz-Molina, María Eugenia
;
Michel, …
- In:
The international review of retail, distribution and …
23
(
2013
)
2
,
pp. 111-136
Persistent link: https://www.econbiz.de/10009743697
Saved in:
10
Information and communication technologies in tourism : a comparison for travel agents, hotels and restaurants
Gil Saura, Irene
;
Ruiz-Molina, María-Eugenia
; …
- In:
Strategic marketing in tourism services
,
(pp. 299-320)
.
2012
Persistent link: https://www.econbiz.de/10009616272
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