Honore Petnji Yaya, Luc; Marimon, Frederic; Casadesus, Marti - In: Industrial Management & Data Systems 111 (2011) 8, pp. 1194-1213
Purpose – The purpose of this paper is to investigate whether ISO 9001 certification by banks affects customers' perceptions of e‐service quality (and hence customer satisfaction and loyalty) in online banking services. In pursuit of this objective, the study also investigates: the validity...