Simona Damian, Diana; Dias Curto, José; Castro Pinto, José - In: International Journal of Retail & Distribution Management 39 (2011) 6, pp. 456-475
Purpose – The purpose of this paper is to determine the impact of anchor stores on the performance and results of shopping centres and on the prices practiced by other stores. It analyses the customer spill‐over effect of the anchor stores on the Sonae Sierra shopping centres. Incorporated...