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Using emotional benefits as a differentiation strategy in saturated markets
Barrena, Ramo; Sánchez, Mercedes - In: Psychology & marketing 26 (2009) 11, pp. 1002-1030
Persistent link: https://www.econbiz.de/10003900013
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The link between household structure and the level of abstraction in the purchase decision process : an analysis using a functional food
Barrena, Ramo; Sánchez, Mercedes - In: Agribusiness : an internat. journal 26 (2010) 2, pp. 243-264
Persistent link: https://www.econbiz.de/10003972082
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External and internal R&D, capital investment and business performance in the Spanish agri-food industry
Alarcón, Silverio; Sánchez, Mercedes - In: Journal of agricultural economics 64 (2013) 3, pp. 654-675
Persistent link: https://www.econbiz.de/10009793374
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Strategies for the development of new products in the Spanish agri-food industry
Alarcón, Silverio; Polonio, Luis González; Sánchez, … - In: E-innovation for sustainable development of rural …, (pp. 181-198). 2014
Persistent link: https://www.econbiz.de/10010342504
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Trust in label information to recuperate consumer's confidence for meat : a compared analysis among Canada, Italy, and Spain
Rosa, Franco; Sánchez, Mercedes; Barrena, Ramo - In: Trust and risk in business networks : proceedings of …, (pp. 173-185). 2006
Persistent link: https://www.econbiz.de/10003655019
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Is there a virtuous circle relationship between innovation activities and exports? : a comparison of food and agricultural firms
Alarcón, Silverio; Sánchez, Mercedes - In: Food policy : economics planning and politics of food … 61 (2016), pp. 70-79
Persistent link: https://www.econbiz.de/10011632862
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How much are people willing to pay for silence? : A contingent valuation study
Barreiro, Jesús; Sánchez, Mercedes; Viladrich Grau, … - In: Applied economics 37 (2005) 11, pp. 1233-1246
Persistent link: https://www.econbiz.de/10002993180