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Application of social media tools by retailers

Alarcón-del-Amo, María-del-Carmen; Lorenzo-Romero, Carlota - In: Organizations and social networking : utilizing social …, (pp. 214-235). 2013

Persistent link: https://www.econbiz.de/10009768687

Social media as marketing strategy : an explorative study on adoption and use by retailers

Lorenzo-Romero, Carlota; Constantinides, Efthymios; … - In: Social media in strategic management, (pp. 197-215). 2013

Persistent link: https://www.econbiz.de/10010226687

Chapter 10 Social Media as Marketing Strategy: An Explorative Study on Adoption and Use by Retailers

Lorenzo-Romero, Carlota; Constantinides, Efthymios; … - In: Social media in strategic management, (pp. 197-215). 2014

Purpose This study examines a cross section of the Spanish retailing branch on the adoption and use of Social Media tools, identifying users and nonusers and their impact on management experiences. The use of 2.0 technologies has also been analyzed based on company size. Methodology An online...

Persistent link: https://www.econbiz.de/10015368305

Web experience effects in a virtual shopping interaction environment

Lorenzo-Romero, Carlota; Constantinides, Efthymios; … - In: Consumer information systems and relationship …, (pp. 136-155). 2013

Persistent link: https://www.econbiz.de/10009777106

An overview about fashion retailing sector : UK versus Spain

Mollá Descals, Alejandro; Lorenzo-Romero, Carlota; … - In: International business and economics research journal 11 (2012) 13, pp. 1439-1446

Persistent link: https://www.econbiz.de/10009699611

Is tourist accommodation homogeneous? : an analysis of the adults-only category through a three-step approach

Mellinas, Juan Pedro; Bulchand-Gidumal, Jacques; … - 2024

Persistent link: https://www.econbiz.de/10015077395