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~subject:"Spanien"
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Spanien
Consumer behaviour
21
Konsumentenverhalten
21
Einzelhandel
18
Retail trade
18
Beziehungsmarketing
15
Relationship marketing
15
Spain
12
Online retailing
11
Online-Handel
11
Distribution channel
8
Vertriebsweg
8
Multichannel strategy
7
Multikanalvertrieb
7
Retailing
7
Brand management
6
Markenführung
6
E-commerce
5
Electronic Commerce
5
Globalisierung
5
Globalization
5
Multinationales Unternehmen
5
Textile distribution
5
Textilhandel
5
Transnational corporation
5
Brand image
4
Fashion
4
International market entry
4
Internationaler Markteintritt
4
Internationalization
4
Markenimage
4
Mode
4
Theorie
4
Theory
4
Brand
3
Brand loyalty
3
Confidence
3
Customer retention
3
Customer satisfaction
3
Dynamic capabilities
3
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5
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5
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2
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English
8
Author
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Mollá Descals, Alejandro
6
Frasquet Deltoro, Marta
2
Gil Saura, Irene
2
Calderón García, Haydeé
1
Eckman, Molly
1
Fayos Gardó, Teresa
1
Fayos-Gardó, Teresa
1
Frasquet, Marta
1
Gil, Irene
1
Gomez Borja, Miguel Angel
1
Gómez-Borja, Miguel Ángel
1
Hyllegard, Karen
1
Lorenzo Romero, Carlota
1
Lorenzo-Romero, Carlota
1
Mollá, Alejandro
1
Mondéjar Jiménez, Juan Antonio
1
Mondéjar-Jiménez, Juan-Antonio
1
Riuz-Molina, Maria Eugenia
1
Ruiz-Molina, Maria-Eugenia
1
Ruiz-Molina, María-Eugenia
1
Sakarya, Sema
1
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Advanced technologies management for retailing : frameworks and cases
1
Advances in tourism destination marketing
1
International business and economics research journal
1
International journal of retail & distribution management
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Retailing in the European Union : structures, competition and performance
1
The international review of retail, distribution and consumer research
1
The service industries journal
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ECONIS (ZBW)
8
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1
Internationalization patterns in fashion retail distribution : implications for firm results
Mollá Descals, Alejandro
;
Frasquet Deltoro, Marta
; …
- In:
The service industries journal
31
(
2011
)
11/12
,
pp. 1979-1993
Persistent link: https://www.econbiz.de/10009298280
Saved in:
2
Information and communication technologies in marketing channels : product considerations
Gil Saura, Irene
;
Frasquet Deltoro, Marta
;
Riuz-Molina, …
- In:
Advanced technologies management for retailing : …
,
(pp. 87-104)
.
2011
Persistent link: https://www.econbiz.de/10009375403
Saved in:
3
Building a tourist typology based on motivations for visiting a cultural city
Gómez-Borja, Miguel Ángel
;
Lorenzo Romero, Carlota
; …
- In:
Advances in tourism destination marketing
,
(pp. 233-243)
.
2010
Persistent link: https://www.econbiz.de/10003997866
Saved in:
4
An overview about fashion retailing sector : UK versus Spain
Mollá Descals, Alejandro
;
Lorenzo-Romero, Carlota
; …
- In:
International business and economics research journal
11
(
2012
)
13
,
pp. 1439-1446
Persistent link: https://www.econbiz.de/10009699611
Saved in:
5
Automation of warehouse management and assortment in the distribution of durable goods : an analysis for the ceramics and building supplies industry in Spain
Mollá Descals, Alejandro
;
Gil Saura, Irene
; …
- In:
Journal of marketing channels : ... distribution …
16
(
2009
)
4
,
pp. 375-390
Persistent link: https://www.econbiz.de/10003912744
Saved in:
6
Internationalization of SME retailer : barriers and the role of public support organizations
Fayos Gardó, Teresa
;
Calderón García, Haydeé
; …
- In:
International journal of retail & distribution management
43
(
2015
)
1
,
pp. 183-200
Persistent link: https://www.econbiz.de/10010526540
Saved in:
7
Consumer receptiveness to international retail expansion : a cross-cultural study of perceptions of social and economic influence of foreign retailers
Eckman, Molly
;
Sakarya, Sema
;
Hyllegard, Karen
;
Gomez …
- In:
The international review of retail, distribution and …
25
(
2015
)
3
,
pp. 260-275
Persistent link: https://www.econbiz.de/10011376916
Saved in:
8
Spain
Frasquet, Marta
;
Gil, Irene
;
Mollá, Alejandro
- In:
Retailing in the European Union : structures, …
,
(pp. 126-154)
.
2003
Persistent link: https://www.econbiz.de/10001751417
Saved in:
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