This research examines the effects of earmarking money on savings by low-income consumers. In particular, the authors test two interventions that are designed to enhance the effects of earmarking: a) using a visual reminder of the savings goal and b) dividing the earmarked money into two parts....

To encourage farsighted behaviors, past research suggests marketers may be wise to invite consumers to pre-commit to adopt them “later”. However, across a large, multi-site field experiment of retirement savings decisions and three pre-registered laboratory studies (N=10,255), we find no...

An ethnographic study of a brand community following the launch of the Porsche Cayenne SUV finds that brand extensions can negatively affect the value of their parent brands. By studying the collective response to brand extensions of existing consumers and by substituting a culturally situated...

This paper intends to analyse and compare the SAVE (Solutions, Access, Value and Education) model of marketing mix with its predecessors. The main objective is to draw lines of distinction between the various models and try to figure out which model is more relevant in current scenario of...

In four studies, we show that consumers' savings can be increased or decreased merely by changing the way consumers think about their saving goals. Consumers can (a) either specify or not specify an exact amount to save (goal specificity), and (b) they can focus on either how to save, or why to...

One researcher asserts that half of the 4,000 colleges and universities in the United States will be bankrupt within the next few decades. Change is coming whether colleges and universities like it or not. Think of what is happening to the newspapers and retailers. Unfortunately, most...

Capital mobilization is a traditional business of commercial banks and is one of the core foundations for the development of a bank. Capital mobilization is the main input in the operation of a bank, and this is also the basis for generating output for credit activities as well as other banking...

Many individuals act more selfishly in games when actions are hidden and their image is not at risk. However, some individuals may still desire to publicly signal reciprocity or other socially desired behavior in these contexts. These individuals may view hidden actions not as an opportunity to...

Extravagant spending is often recommended as a way to signal wealth to potential mates. However, in a series of experiments utilizing face-to-face and online dating encounters, we find that both men and women whose inclinations favor saving (“savers”) are viewed as more attractive romantic...

The paper analyzes why households in transition economies prefer to hold sizeable shares of their assets in cash at home rather than in banks. Using survey data from ten Central, Eastern and Southeastern European countries, I document the relevance of this behavior and show that cash preferences...