paper examines whether a social norm nudge can induce such households to save more. We ran a large-scale field experiment at … a retail bank in the Netherlands. We find that households who are exposed to the social norm nudge click more often on a … precisely estimated. A complementary small-scale survey experiment suggests that people did notice the social norm nudge and …

a large-scale field experiment at a retail bank in the Netherlands.The survey experiment shows that a social norm nudge … norm nudge click more often on a link to a personalwebpage where they can start or adjust an automatic savings plan …