This research examines the effects of earmarking money on savings by low-income consumers. In particular, the authors test two interventions that are designed to enhance the effects of earmarking: a) using a visual reminder of the savings goal and b) dividing the earmarked money into two parts....

Many people fail to save for retirement, opting to spend money and consume in the present. Previous work has largely focused on highlighting the long-term benefits that savings can have for the individual. Instead, we test a novel intervention that that frames retirement savings as a way to...