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The impact of trust and commitment on value creation in asymmetric buyer–seller relationships: the mediation effect of specific asset investments
Chen, Po-Yuan; Chen, Kuan-Yang; Wu, Lei-Yu - In: Journal of Business & Industrial Marketing 32 (2017) 3, pp. 457-471
Purpose Previous studies have argued that trust and commitment can create value in cooperative relationships. However, this study observed that, in practice, trust and commitment alone may not ensure value creation in asymmetric relationships. Accordingly, this study aims to investigate the...
Persistent link: https://www.econbiz.de/10014844499
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Revisiting associations between specific asset investment and loyal and cooperative behavior : a complexity theory perspective
Wu, Lei-Yu; Chen, Kuan-Yang; Chen, Po-Yuan; Tung, Pei-Jun - In: Journal of business research : JBR 69 (2016) 9, pp. 3545-3552
Persistent link: https://www.econbiz.de/10011515143
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Why does loyalty-cooperation behavior vary over buyer-seller relationship?
Wu, Lei-Yu; Chen, Po-Yuan; Chen, Kuan-Yang - In: Journal of business research : JBR 68 (2015) 11, pp. 2322-2329
Persistent link: https://www.econbiz.de/10011389375
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The impact of trust and commitment on value creation in asymmetric buyer–seller relationships : the mediation effect of specific asset investments
Chen, Po-Yuan; Chen, Kuan-Yang; Wu, Lei-Yu - In: The journal of business & industrial marketing 32 (2017) 3, pp. 457-471
Persistent link: https://www.econbiz.de/10011662324