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We consider advertising problems under an IT capacity constraint encountered by electronic retailers in a duopolistic setting. While there is a considerable amount of literature on advertising games between firms, introducing an IT capacity constraint fundamentally changes this problem. In the...
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The emergence of Google's Speed Update incentivizes firms to improve website performance to rank higher on Google search. We study two modes of web traffic competition: Website Speed (response-based) and Website Capacity (capacity-based). The response-based decision process starts with choosing...
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The viability and success of ride hailing platforms such as Uber, Lyft, depend on how they manage their demand and pool of available drivers. In this paper, we examine how ride hailing platforms can meet demand with supply in a competitive setting where the number of available drivers depends on...
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Public cloud capacity providers offer various pricing models namely, on-demand capacity instances, reserved capacity instances, and a hybrid of these two pricing models. The buyer firms seeking cloud solutions not only source their requirements from the public cloud providers but also invest in...
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Social media platforms generate huge profits from targeted advertising by collecting massive amounts of data from their users, usually referred to as data harvesting. While leveraging users' data may initially seem beneficial for users, practitioners have suggested that data harvesting causes...
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