Showing 1 - 10 of 11
Persistent link: https://www.econbiz.de/10013185022
Persistent link: https://www.econbiz.de/10012669860
We analyze the spillover effects of the online reviews of other co-visited products on the purchases of a focal product using clickstream data from a large retailer. Drawing upon signaling theory, as online reviews serve as signals, the proposed spillover effects are moderated by: (a) whether...
Persistent link: https://www.econbiz.de/10012855156
Persistent link: https://www.econbiz.de/10001446121
Persistent link: https://www.econbiz.de/10001460620
Persistent link: https://www.econbiz.de/10000984051
Persistent link: https://www.econbiz.de/10001380121
Persistent link: https://www.econbiz.de/10001884988
Persistent link: https://www.econbiz.de/10003935723
Persistent link: https://www.econbiz.de/10003292748