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Journal of international consumer marketing
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The SAGE handbook of marketing ethics
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Ethics within sponsorship
Chanavat, Nicolas
;
Bodet, Guillaume
- In:
The SAGE handbook of marketing ethics
,
(pp. 444-456)
.
2021
Persistent link: https://www.econbiz.de/10012306626
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Strengthening sponsorship fit : testing for the influence of sponsor category and national culture
Rajabi, Asieh Ghorbanian
;
Martinent, Guillaume
; …
- In:
Journal of international consumer marketing
35
(
2023
)
2
,
pp. 234-255
Persistent link: https://www.econbiz.de/10014321469
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