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Beyond brand exposure : measuring the sponsorship halo effect
Vance, Lenny; Raciti, Maria M.; Lawley, Meredith - In: Measuring business excellence : the journal of … 20 (2016) 3, pp. 1-14
Persistent link: https://www.econbiz.de/10011688971
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Sponsorship selections : corporate culture, beliefs and motivations
Vance, Leonard; Raciti, Maria M.; Lawley, Meredith - In: Corporate communications : an international journal 21 (2016) 4, pp. 483-499
Persistent link: https://www.econbiz.de/10011626266
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Moral judgements of junior sports sponsorships : an emerging mediator of sponsor goodwill
Vance, Lenny; Raciti, Maria M.; Lawley, Meredith - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 2, pp. 142-151
Persistent link: https://www.econbiz.de/10014252815
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Fan sponsor acceptance : so, you want to join our sports in-group?
Vance, Lenny; Raciti, Maria; Lawley, Meredith - In: Services marketing quarterly 44 (2023) 1, pp. 103-120
Persistent link: https://www.econbiz.de/10013546193