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An analysis of the Olympic spo...
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Sponsoring
Food Consumption/Nutrition/Food Safety
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Consumer/Household Economics
4
Sport
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Sports
4
Agricultural and Food Policy
3
Consumer behaviour
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Konsumentenverhalten
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Advertising effects
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Brand image
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Brand management
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Demand and Price Analysis
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Firm performance
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Food Security and Poverty
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Health Economics and Policy
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Markenführung
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Markenimage
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Nielsen panel data
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Professional sports
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Profisport
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Sponsorship
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Sport event
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Sportmarketing
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Sports marketing
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Sportveranstaltung
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USA
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United States
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Unternehmenserfolg
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Werbewirkung
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carbonated soft drink
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demographic segmentation
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econometric selection models
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food marketing policy
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marketing-mix models
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2006-2008
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Allocation
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Allokation
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Athlete endorsement
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Athletes
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Cho, Sungho
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Kang, Joon Ho
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Lee, Minyong
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Rhodes, Charles
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Yoon, Taeyeon
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International journal of sport finance
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International journal of sports marketing & sponsorship
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ECONIS (ZBW)
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An analysis of the Olympic sponsorship effect on consumer brand choice in the carbonated soft drink market using household scanner data
Cho, Sungho
;
Lee, Minyong
;
Yoon, Taeyeon
;
Rhodes, Charles
- In:
International journal of sport finance
6
(
2011
)
4
,
pp. 335-353
Persistent link: https://www.econbiz.de/10009500276
Saved in:
2
Psychometric comparability of brand personality scale : assessing brand personalty matching between sports and corporate sponsors by using the congenerity test
Cho, Sungho
;
Kang, Joon Ho
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
4
,
pp. 295-312
Persistent link: https://www.econbiz.de/10009615119
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