Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Sponsoring"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
"Die Hirnforschung kann umfass...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Sponsoring
Konsumentenverhalten
61
Consumer behaviour
60
Deutschland
41
Germany
40
Werbewirkung
21
Advertising effects
20
Neuromarketing
18
Theorie
18
Theory
18
Verbraucherverhalten
17
Marketing
16
Emotion
15
Einzelhandel
13
Brand management
11
Retail trade
11
Markenführung
10
Ladengeschäft
9
Marktforschung
9
Retail outlet
9
Schätzung
9
Estimation
8
Marketing management
8
Werbepsychologie
8
Beziehungsmarketing
7
Kaufverhalten
7
Market research
7
Marketingmanagement
7
Neuroscience
7
Neurowissenschaften
7
Psychology of advertising
7
Relationship marketing
7
Sponsorship
7
Verbraucherpolitik
7
Consumer policy
6
Mobile communications
6
Mobilkommunikation
6
Brand
5
Kommunikationsmedien
5
Lifestyle
5
more ...
less ...
Type of publication
All
Article
5
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz im Buch
3
Book section
3
Article in journal
2
Aufsatz in Zeitschrift
2
Hochschulschrift
1
Thesis
1
Language
All
German
3
English
3
Author
All
Gröppel-Klein, Andrea
5
Dudzik, Thade
2
Koenigstorfer, Joerg
2
Bühler, André W.
1
Häusel, Hans-Georg
1
Königstorfer, Jörg
1
Uhrich, Sebastian
1
more ...
less ...
Published in...
All
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
European Sport management quarterly : ESMQ
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Journal of business research : JBR
1
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Neuromarketing im Sport
Bühler, André W.
;
Häusel, Hans-Georg
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 399-426)
.
2011
Persistent link: https://www.econbiz.de/10008738188
Saved in:
2
Sportsponsoring und Ambushing
Gröppel-Klein, Andrea
;
Königstorfer, Jörg
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 185-203)
.
2011
Persistent link: https://www.econbiz.de/10009373452
Saved in:
3
Implicit and explicit attitudes to sponsors and ambushers
Koenigstorfer, Joerg
;
Gröppel-Klein, Andrea
- In:
European Sport management quarterly : ESMQ
12
(
2012
)
5
,
pp. 477-499
Persistent link: https://www.econbiz.de/10009691101
Saved in:
4
Leveraging sponsorship with corporate social responsibility
Uhrich, Sebastian
;
Koenigstorfer, Joerg
; …
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 2023-2029
Persistent link: https://www.econbiz.de/10010380080
Saved in:
5
Efficiency of integrated sponsorship advertising
Dudzik, Thade
;
Gröppel-Klein, Andrea
- In:
Advertising and communication : proceedings 4th …
,
(pp. 193-203)
.
2005
Persistent link: https://www.econbiz.de/10003353801
Saved in:
6
Die Werbewirkung von Sportsponsoring
Dudzik, Thade
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003356198
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
