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Sponsorship of televised sport events : an analysis of mediating effects on sponsor image

Grohs, Reinhard; Reisinger, Heribert - In: Quantitative marketing and marketing management : …, (pp. 467-483). 2012

Persistent link: https://www.econbiz.de/10009621555

Attenuation of negative sponsorship effects in the context of rival sports teams' fans

Grohs, Reinhard; Reisinger, Heribert; Woisetschläger, David - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1880-1901

Persistent link: https://www.econbiz.de/10011449336

The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude

Wolfsteiner, Elisabeth; Grohs, Reinhard; Reisinger, Heribert - In: Journal of business research : JBR 124 (2021), pp. 770-779

Persistent link: https://www.econbiz.de/10012494019

Assessing the effectiveness of sport sponsorships : an empirical examination

Grohs, Reinhard; Wagner, Udo; Vsetecka, Sabine - In: Schmalenbach business review : sbr 56 (2004) 2, pp. 119-138

Persistent link: https://www.econbiz.de/10002004826

Erkennen und verstehen Kinder kontextverbundene Markenpräsentationen?

Grohs, Reinhard; Wagner, Udo - In: Marketing : ZFP ; journal of research and management 33 (2011) 1, pp. 7-18

Persistent link: https://www.econbiz.de/10008989478

An investigation of children's ability to identify sponsors and understand sponsorship intentions

Grohs, Reinhard; Wagner, Udo; Steiner, Regina - In: Psychology & marketing 29 (2012) 11, pp. 907-917

Persistent link: https://www.econbiz.de/10009664849

Memory effects of different relational links between brands and sponsored events

Wolfsteiner, Elisabeth; Grohs, Reinhard; Wagner, Udo - In: Psychology & marketing 32 (2015) 10, pp. 1031-1048

Persistent link: https://www.econbiz.de/10011373114

Sponsorship as an internal branding tool and its effects on employees' identification with the brand

Hofer, Katharina; Grohs, Reinhard - In: The journal of brand management : an international journal 25 (2018) 3, pp. 266-275

Persistent link: https://www.econbiz.de/10011884957

Drivers of brand image improvement in sports-event sponsorship

Grohs, Reinhard - In: International journal of advertising : the quarterly … 35 (2016) 3, pp. 391-420

Persistent link: https://www.econbiz.de/10011567052

Assessing the Effectiveness of Sport Sponsorships - an Empirical Examination

Grohs, Reinhard; Wagner, Udo M.; Vsetecka, Sabine - 2005

Recent surveys find that while managers favored issues of media coverage not more than ten years ago, now they rate sponsor awareness and image transfer from the sponsored event to the sponsor as the main reasons for engaging in sport sponsorships. However, the evaluation of sponsorships has not...

Persistent link: https://www.econbiz.de/10014071381