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~subject:"Sponsoring"
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Sponsoring
Consumer behaviour
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Konsumentenverhalten
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Social media
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Sponsorship
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Online-Marketing
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Social Web
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Neuseeland
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New Zealand
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Arts sponsorship
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Charity
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China
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Corporate Social Responsibility
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Corporate social responsibility
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Decision
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Entscheidung
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India
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Interactivity
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Daellenbach, Kate
4
Thirkell, Peter
2
Zander, Lena
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Ashill, Nicholas J.
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Davies, John
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Arts and the market
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International journal of nonprofit & voluntary sector marketing
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International journal of sport management and marketing : IJSMM
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Journal of nonprofit & public sector marketing
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ECONIS (ZBW)
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Understanding the decision-making processes for arts sponsorship
Daellenbach, Kate
- In:
International journal of nonprofit & voluntary sector …
17
(
2012
)
4
,
pp. 363-374
Persistent link: https://www.econbiz.de/10010201100
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2
Examining the influence of the individual in arts sponsorship decisions
Daellenbach, Kate
;
Thirkell, Peter
;
Zander, Lena
- In:
Journal of nonprofit & public sector marketing
25
(
2013
)
1
,
pp. 81-104
Persistent link: https://www.econbiz.de/10009738226
Saved in:
3
Value in a multiple perspective view of sports sponsorship
Davies, John
;
Daellenbach, Kate
;
Ashill, Nicholas J.
- In:
International journal of sport management and marketing …
3
(
2008
)
3
,
pp. 184-200
Persistent link: https://www.econbiz.de/10003665185
Saved in:
4
A sensemaking perspective on arts sponsorship decisions
Daellenbach, Kate
;
Zander, Lena
;
Thirkell, Peter
- In:
Arts and the market
6
(
2016
)
1
,
pp. 68-87
Persistent link: https://www.econbiz.de/10011580967
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