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~subject:"Sponsoring"
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Consumer behaviour
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European Sport management quarterly : ESMQ
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Journal of business research : JBR
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ECONIS (ZBW)
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Implicit and explicit attitudes to sponsors and ambushers
Koenigstorfer, Joerg
;
Gröppel-Klein, Andrea
- In:
European Sport management quarterly : ESMQ
12
(
2012
)
5
,
pp. 477-499
Persistent link: https://www.econbiz.de/10009691101
Saved in:
2
Leveraging sponsorship with corporate social responsibility
Uhrich, Sebastian
;
Koenigstorfer, Joerg
; …
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 2023-2029
Persistent link: https://www.econbiz.de/10010380080
Saved in:
3
Why sponsors should worry about corruption as a mega sport event syndrome
Kulczycki, Wojciech
;
Koenigstorfer, Joerg
- In:
European Sport management quarterly : ESMQ
16
(
2016
)
5
,
pp. 545-574
Persistent link: https://www.econbiz.de/10011640757
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