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~subject:"Sponsoring"
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ECONIS (ZBW)
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Creative analogy as a means of articulating incongruent sponsorships
Madrigal, Robert
;
King, Jesse
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 521-535
Persistent link: https://www.econbiz.de/10011798733
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2
Improved articulation of incongruent sponsor-property partnerships using analogy
King, Jesse
;
Madrigal, Robert
- In:
Journal of sport management : the official journal of …
32
(
2018
)
5
,
pp. 464-472
Persistent link: https://www.econbiz.de/10011934515
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3
The influence of social alliances with sports teams on intentions to purchase corporate sponsors' products
Madrigal, Robert
-
2009
Persistent link: https://www.econbiz.de/10003785216
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4
The influence of digital divide frames on legislative passage and partisan sponsorship : a content analysis of digital equity legislation in the U.S. from 1990 to 2020
King, Jesse
;
Gonzales, Amy L.
- In:
Telecommunications policy : the international journal …
47
(
2023
)
7
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014367170
Saved in:
5
Are you with us or against us? : the role of threat and anger in sport sponsorship
Bee, Colleen
;
King, Jesse
;
Stornelli, Jason
- In:
Journal of business research : JBR
124
(
2021
),
pp. 698-707
Persistent link: https://www.econbiz.de/10012494004
Saved in:
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