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Are gambling company sports sponsorships a losing game? : investigating consumer responses on gambling, brand and team outcomes
De Jans, Steffi; Hudders, Liselot; Constandt, Bram - In: International journal of advertising : the review of … 43 (2024) 6, pp. 933-959
Persistent link: https://www.econbiz.de/10015050102
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#sponsored : a systematic literature review and theoretical framework of gambling sponsorship research
De Jans, Steffi; Hudders, Liselot; Constandt, Bram - In: Journal of advertising 53 (2024) 3, pp. 434-453
Persistent link: https://www.econbiz.de/10014575296
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Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
Veirman, Marijke de; Hudders, Liselot - In: International journal of advertising : the review of … 39 (2020) 1, pp. 94-130
Persistent link: https://www.econbiz.de/10012200474
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In the arena of debate : a systematic literature review on sports sponsorship by controversial industries
Jacobs, Katho; De Jans, Steffi; Evens, Tom; Constandt, Bram - In: International journal of sports marketing & sponsorship 26 (2025) 1, pp. 204-225
Persistent link: https://www.econbiz.de/10015417343
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Disclosing brand placement to young children
Pauw, Pieter de; Hudders, Liselot; Cauberghe, Verolien - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 508-525
Persistent link: https://www.econbiz.de/10011882027