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A sport crisis typology: establishing a pathway for future research
Wilson, Bradley; Stavros, Constantino; Westberg, Kate - In: International journal of sport management and marketing … 7 (2010) 1/2, pp. 21-32
Persistent link: https://www.econbiz.de/10003937860
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An examination of the impact of player transgressions on sponsorship b2b relationships
Westberg, Kate; Stavros, Constantino; Wilson, Bradley - In: International journal of sports marketing & sponsorship 9 (2007/08) 2, pp. 125-134
Persistent link: https://www.econbiz.de/10003678184
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The impact of degenerative episodes on the sponsorship B2B relationship : implications for brand management
Westberg, Kate; Stavros, Constantino; Wilson, B. Kemp - In: Industrial marketing management : the international … 40 (2011) 4, pp. 603-611
Persistent link: https://www.econbiz.de/10009159483
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Managers' perceptions of the impact of sport sponsorship on brand equity : which aspects of the sponsorship matter most?
Henseler, Jörg; Wilson, Bradley; Westberg, Kate - In: Sport marketing quarterly : preferred journal of the … 20 (2011) 1, pp. 7-21
Persistent link: https://www.econbiz.de/10009231926
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Building brand equity with cause-related marketing : a comparison with sponsorship and sales promotion
Westberg, Kate; Pope, Nigel - In: Journal of marketing communications 20 (2014) 6, pp. 419-437
Persistent link: https://www.econbiz.de/10010436757