The major objective of this article is to test who benefits most from sponsorship agreements: the sponsor or the sponsored organization. The article deals with stock market reaction to official football club sponsorship announcements using the event-study method. Our intention is to test 123...

The major objective of this study was to test if an official football club sponsorship announcement can influence football clubs' stockholders' behavior: stock returns and stock volatility. The paper dealt with stock market reaction on official football club sponsorship announcement using...

The major objective of this study is to test if an Olympic Games sponsorship program can influence investors' behavior: stock returns, stock volatility and transaction volumes. The paper deals with stock market reaction on Olympic sponsorship announcement for service organizations using...

This paper examines sporting event's spillover effect to investor's behavior through event study analysis using the GARCH (p,q) model, focusing on the stock price effects of a sport sponsorship program during and after a sporting event. Studying stock price behavior during a sporting event is...

This study maps the semantic evolution of sponsorship research to develop a richer understanding of how the field has evolved. Using Leximancer text-analytics software, we conduct a content analysis of 841 sponsorship article abstracts from over 150 scholarly journals (1980-2012). We map the...