Clark, John; Lachowetz, Tony; Irwin, Richard L.; … - In: International Journal of Sports Marketing and Sponsorship 5 (2003) 2, pp. 38-53
To date, research on sponsorship in general, and sport sponsorship in particular, has focused on sponsorship effects (Business-to-Consumer) and the managerial uses of sponsorship. This paper addresses a gap in the sport sponsorship literature by examining sport sponsorship from a...
